11 November 2010

Read from May 2009's Reader's Digest.


The Dream: Selling an idea.
The Scheme: Maybe you can't risk opening your own business but have an idea for one you'd like to develop and market to someone else. How do you get attention in this economy? "Choose a name with very potential," says Kawasaki. For an example, look no further than Google. A name that connotes action and is a little quirky has a better chance of being remembered. Test your name in this sentence: "___ it!"

A VERY GOOD SUGGESTION FOR ME. I got tonnes of ideas in my brain.




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